The term “start-up” derives from the English “to start up,” meaning to ignite, switch on, or activate. It is first attested in its original signification around 1200, meaning to “rise up,” and in the 1590s it took on the meaning of “to suddenly come into being.” While the verb “to start up” has seen steadyRead more about Start-Up[…]

Personal Brand

The etymology of the verb “branding,” derived from the Old English noun brond, “fire, flame, destruction by fire; firebrand, piece of burning wood, torch,” can be traced back to around 1400, initially meaning “‘to impress or burn a mark upon with a hot iron, cauterize; stigmatize.’ Figuratively, often in a bad sense, ‘fix a characterRead more about Personal Brand[…]